Privacy Policy

1. INFORMATION WE COLLECT

We may collect the following categories of personal information:

1.1. Personal Information You Provide

• Name, email address, phone number
• Date of birth, gender, weight, height
• Fitness goals, activity level, dietary preferences
• Journal entries and task planner data
• Photos (if you upload progress images)
• Gut health or medical test results (only with your consent)
• Payment and shipping details (for orders via Belush Store)

1.2. Automatically Collected Data

• Device type, OS, browser type
• IP address and geolocation
• App usage data (e.g., time spent, actions taken)
• Fitness ring or device data (e.g., heart rate, steps, sleep)

1.3. Sensitive Data (Optional, with Consent)

• Menstrual cycle data
• Gut microbiome test results
• Medical history (e.g., PCOS, insulin resistance)

2. HOW WE USE YOUR DATA

We use your personal data to:

• Create and manage your Belush account
• Personalize your workout and meal plans
• Track your health goals and fitness progress
• Deliver reminders, encouragements, and spiritual messages
• Process payments and fulfill product orders
• Provide customer support
• Analyze trends and improve our Services
• Conduct gut health analysis via our partnered labs
• Comply with legal obligations

3. SHARING YOUR DATA

We do not sell your personal data. We may share your data only with:

• Trusted service providers (e.g., cloud hosting, payment gateways)
• Healthcare labs (to process gut microbiome tests with your consent)
• Internal medical or coaching staff (only with permission)
• Law enforcement or regulators if legally required

4. HOW WE STORE & PROTECT YOUR DATA

• Data is stored on secure servers with encryption.
• Sensitive data (e.g., test results, cycle info) is encrypted and access is limited.
• We implement two-factor authentication for admin access.
• We retain your data only for as long as necessary for the purposes stated.

5. YOUR RIGHTS

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of your personal data.
• Correction: Update or correct your information.
• Deletion: Ask us to delete your data (subject to certain exceptions).

To exercise your rights, please email: support@belush.africa

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and analytics tools (e.g., Google Analytics, Meta Pixel) to understand user behaviour and improve our services. You can manage your cookie preferences in your browser settings.

7. CHILDREN'S PRIVACY

Belush is not intended for users under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us.

8. THIRD-PARTY LINKS

Our app and website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to read their policies.

9. INTERNATIONAL DATA TRANSFERS

Your data may be transferred and stored outside your country of residence, including in countries with different data protection laws. By using our services, you consent to this transfer.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. When we do, we'll notify you via email or app notification.

11. CONTACT US

If you have any questions or concerns about this policy or your data:

Email: support@belush.africa